Google Adwords (PPC) Training by Experts
Our Training Process
Google Adwords (PPC) - Syllabus, Fees & Duration
Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
AdGroups and Keywords Setup
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How QS affects the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
This syllabus is not final and can be customized as per needs/updates
- Since 2001, Making IT Experts by Experts
- Duration: 5 Hours (Vary as per your skill)
- Course Fees
- Individual Live Classes (1:1)
- Batch Classes @ Low Fees
- Training on Your Time, Any Where
- Access to Recorded Videos
- Practical Internship on Projects
- 100% Placement Support by our jobsNEAR.in
- Training/Internship Certificate
- Web Development Courses in Agra
- Mobile App Develpment Courses in Agra
- Website Design Courses in Agra
- Networking and Security Courses in Agra
- Digital Marketing (SEO) Courses in Agra
- Graphics Training Courses in Agra
- Cloud Computing Courses in Agra
- Mean Stack Development Courses in Agra
- Python Full Packages Courses in Agra
- Animation & Video Editing Courses in Agra
- Mern Stack Development Courses in Agra
Course Highlights
Featured Courses
When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure. The majority of faults made after Google Ad campaigns have been run, on the other hand, are simple to cure and rectify without the need to seek out or hire specialists.
Basic computer science skills and an interest in digital marketing are required to participate in our Google Ads class. When a firm creates a monthly ad campaign, Google will adhere to the ad-spend cap that the company establishes, as well as select target audiences globally or domestically. PPC can track conversions as well as the process potential buyers follow from awareness to purchase. PPC user data is beneficial to your SEO strategy. Brands can use Google AdWords to promote to their target audience when they are researching their product category on the search engine.
This digital marketing tool could also be an honest way for any company to deliver important messages in front of their target customers.
Google AdWords allows you to identify precise keywords that people will be searching for and direct them to a relevant page on your website to increase the likelihood of conversion. Our experts can teach you all you need to know about Google Advertisements, from setting up an account to creating ads and running them efficiently while analyzing the results.
